Blog

Insights from real projects

AI integrations, websites, processes, branding. Written by Richard Vass — usually during or right after delivering a project.

How we build an AI chatbot — and what it taught us

From brief to launch. Which stack we choose, why the system prompt eats the most time, and the mistakes we won't repeat.

Hosting, a domain email, analytics, the contact form, SSL. The things a designer won't solve, but that cause 80% of future problems.

The truth about "fast websites." What a realistic timeline looks like, what slows a vendor down, and when it's worth waiting longer.

GEO (Generative Engine Optimization) is the new SEO. What to do so AI recommends you first — when the customer types into a chat, not Google.

Send a few lines about the problem — I’ll get back within 24 hours with first ideas and an estimate of whether it’s worth solving.