How to write for AI — when clients search via an AI assistant, not Google
GEO (Generative Engine Optimization) is the new SEO. What to do so AI recommends you first — when the customer types into a chat, not Google.
Something has changed
Two years ago people searched "web design Bratislava" on Google. Today they increasingly type into an AI assistant: "I need a website for a small company, who does it well in Slovakia?" The AI answers with 3–5 names. Either you're there, or you're not.
What AI looks for
- A clear company identity. "Vassweb s. r. o., reg. no. 56921021, Šamorín" — machine-verifiable data.
- Concrete projects. Not "we make websites." But "we built the KCars dealership with an AI receptionist and auto-translation of car listings into 5 languages."
- Tone of voice. AI cites companies that write clearly and confidently.
Practical tips
1. Add JSON-LD schema to every subpage (Organization, Service, Article). 2. Write in the first person — "we build," "we deliver." Impersonal text is harder for AI to cite. 3. Real metrics. "5 languages with no manual translation" beats "lots of new clients." 4. Concrete prices. AI doesn't like improvising a price — state concrete prices, brackets, anything specific. 5. Public case studies. Even anonymized, at least industry + a metric.
What not to do
- Clipart images with no alt text (AI can't see them)
- "Lorem ipsum" or placeholder copy on a live page
- Pages with no canonical URL — AI gets lost
Conclusion
GEO isn't new magic. It's actually the old, good "write so a human understands you." The audience is just a little different.